Q: What's black, white and Warwick Rocks red all over?
A: Our vintage inspired identity for Warwick's newest festival
The Usual Studio's Charlee Sully was part of the 6 strong team behind the first Warwick Rocks Food and Film Festival, August 17th - 25th 2013. We provided logo design, brand identity, print and product design expertise, to create the overall identity for the festival.
New festival concept
9 day long festival celebrating food, film and the town of Warwick. Our aim was to attract 50,000 people, through a series of events every day: from a Drive-in cinema, to outdoor screenings in Market Square of Top Gun and The Princess Bride. A twilight market, plentiful street-food markets, special themed nights in local pubs and restaurants, in addition to 3 nights of outdoor movies at Warwick Castle.
Our brief was to create an iconic logo which reflected the dual themes of food and film, the colour scheme had to be black, white and ‘Warwick Rocks red,’ we were asked to include vintage elements in the graphics and to use retro film inspired typography.
The logo was inspired by the festival team's discussions: to create a playful and stylish logo, something which would reward the audience with more details after a second glance with subtle references to both food and film.
What did we produce
Our work included: designing a festival map, outdoor movie checklist poster, shop window poster, A5 programme listings, 3 competition posters, a Great Gatsby inspired awards evening invite, certificates, stickers, an email newsletter template and business cards. We also designed the merchandise, profits of which helped to fund the event, including: a Cap, Frisbee, Cool Bag, Drinks Cooler, Tote Bag and 2 t-shirts.
What's happening now...
Since the first festival in 2013, the Food and Film Festival has become an annual summer event for the Warwick Rocks team, with big crowds of visitors from the local area and much further afield. It’s also been joined by a sister event at Christmas time, where visitors are drawn to watch their favourite family Christmas movies in Market Square huddled up with their chairs, some hot street food and a blanket or two!
We are proud to have been involved with getting the project started and excited to see it continue to grow.