Free pitching, creative pitching, spec work; call it what you will, it’s essentially any kind of creative work submitted to prospective clients, without the exchange of fees, during the pitch process.
Sounds crazy doesn’t it? Why give away ideas - the thing the whole design industry is built upon - for free, with no contract, guarantee of work nor on-going client relationship in return.
Make them fizz! No, I’m not advocating cracking open the bubbly for every Tuesday morning meeting. I’m talking about the feeling that’s created in the room, the simple pleasure of meeting face to face, leaving with a smile on your face and a brain sparking with new ideas.
Visiting the Science Museum in London recently I had the pleasure of seeing ‘The Bubble Show’, one of their regular science shows. While this might not sound like a notable highlight for most people considering the museum’s also home to the Apollo 11 Lunar lander, I had a lightbulb moment while watching.
Rewind back (many years) to English class in my South West secondary school, age 12 and we were asked to secretly write on the last page of our 'Notes from a Small Island' novel, what we wanted to do when we were older.
Word for word, that was the euphoric phrase I uttered to my parents on completion of my last 3hr written exam, 17 years ago. My parents were possibly too kind to tell me that I would likely need to keep up the writing, it's a useful skill for a lot of things after all.