An illustrated game of word association, played on Instagram


What Could You Do With 100 Days of Making?

Taking up the Great Discontent's The 100 Day Project challenge which asked 'What Could You Do With 100 Days of Making?' we decided to name our challenge #100DaysofFirstWord and play an illustrated game of word association. Starting with the first word 'Lucky' (chosen randomly from an old dictionary), we had 100 conversations over 100 days to find and illustrate the next word associated with it. 

Generally we had the conversation in the morning, spent the day half-thinking about the word, while doing client working, then finished the day with the illustration. This project was great for refining our ideas and thinking process and for working with immediacy - there was no time for revisions, we just had to brave and show the days illustrated results, no matter what. See where this idea took us with the full project on Instagram


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