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Client
LUPE CASTRO

Brief

The Usual Studio were comissioned by Forward PR to design and build a stylised travel journal with clean colours for Lupe Castro one of London’s most loved fashion stylists, who is embarking on an epic journey that will have her traversing the globe, and all will be recorded digitally on her blog, Ms. Castro on a Motorbike.


Solution

We created a custom blog based on the WordPress platform, included RSS feed Suscription box, Custom Popular and Tags widgets, Twitter feed and Facebook links, Favourites Links, a Tag Cloud and Archive.

Blog designed by The Usual Studio, Illustration by Pip Johnston, Blog concept by Courtney Blackman of Forward PR.

*UPDATE*
Lupe Castro's blog has been nominated in the Marie Claire Blog & Twitter Awards
(Jan 2012)

Client Comments

"About 7 months ago I changed my life, moving from London to the world! With my motorbike ready, trusty laptop & shiny new phone barely fitting into my already overcrowded pannier, I set forth to seek the best in Fashion, Food and Beauty on the planet.

Charlee amazingly whipped together a stylish blog, literally whilst I was packing (it took me 2 weeks to sort my pannier), which would be easy to connect to from my roving office! Miraculously, anything special I need extra she supplies quickly and in simple language, which for a total 'un-geek' person like me is Paradise.

Not exactly sure what I would do without her!!"

Lupe Castro, Fashion Designer




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