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About the studio


Crafted visual identities for culture, arts and fashion clients

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About the studio


Crafted visual identities for culture, arts and fashion clients

The Usual Studio specialises in designing visual identities, creative strategy and content for culture, arts and fashion clients. 

Perhaps you want to focus on content and launch a brand magazine? Design a newsletter, or need help writing and editing blogs? Maybe you need a creative to work together on your brand positioning?

The Usual Studio was founded by Charlee Sully in 2007. I have 14 years experience; working in-house, for a design agency and self employed for the last 10 years. I work closely with clients, ask insightful questions and listen carefully. Developing ideas with everyone from entrepreneurs, publishers and fashion designers to restaurants. Always creating work which shows personality, tells a story and engages audiences. 

Available on a freelance/consultancy level, I can offer a flexible, responsive service. Either working with your team, or from my studio in Coventry, whichever suits.

Want to know more?

Read more about me, other things I've done and my passions.
Browse work the studio has created for others.
Go to the blog for my most recent thoughts, say hi on Twitter, or connect on LinkedIn.
Keep in touch via Ideas on... a fortnightly newsletter exploring design, creativity, language and comms.
If you're ready to have a chat about a freelance opportunity get in touch.

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Browse the work


Browse the work

Browse the work


Browse the work

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Read the latest blog


Read the latest blog

Read the latest blog


Read the latest blog

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Get in touch


Get in touch

Get in touch


Get in touch