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About the studio


Crafted visual identities for fashion, arts & retail

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About the studio


Crafted visual identities for fashion, arts & retail

 

The Usual Studio is the graphic design studio of Charlee Sully, founded in 2007 we specialise in producing visual identities for fashion, arts and retail clients. 

Our skills include brand identity, creative strategy, content and graphic design. We like to work across branding, print, digital and interiors from our studio in Coventry; collaborating with everyone from entrepreneurs, PR's and event managers, to retailers and publishers.

Motivated by discovering new insight, research and development is central to our approach - we read widely about design, marketing, business and technology - channelling that learning back into our work.

Building lasting creative partnerships is really important to us, so we ask insightful questions and listen carefully, before moving into the studio to craft ideas that illustrate a brands personality, create engaging content and build audiences.

Creative Director Charlee gathers a team of brilliant freelancers with the specialist skills to fit each brief. Working together as a small collective, The Usual Studio offers a flexible, responsive, hands-on design service; with all the talent and experience of a larger studio, without the overheads. We love to work with clients who have an appreciation for design and the benefits it brings, if you have a project to discuss, please get in touch.


What we love to do

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/ Branding

Every story deserves a good listener, so that’s what we try and do. We work closely with our clients to understand their story, industry and objectives before crafting a visual identity that illustrates their brands personality, attracts audiences and builds engagement - at every opportunity.

BRANDING SERVICES:
Brand Identity, Visual Language, Tone of Voice, Copywriting, Marketing Strategy, Content Strategy, Content Creation, Illustration, Brand Publications, Brand Guidelines.

We've got a Pinterest board dedicated to Brand Identity which you might like to follow.

 
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/ Live

We believe the future lies in creating immersive brand experiences, using design to form a connection with audiences at every opportunity. Let's provoke a reaction, get them talking, sharing and being part of something in real life too.

LIVE SERVICES: 
Event Design & Production, Art Direction, Installations, Wall & Window Murals, Interior Design, Set Design.

Come and see our Pinterest board focusing on Live Installations.

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/ Print

Print isn’t dead! Far from it, printed matter still resonates with audiences now just as much as ever; people love tactile objects and we love to design them. Print design offers the opportunity to experiment with digital and analogue techniques, layouts, fonts, colours, print methods (classic and new), folds and finishes.

PRINT SERVICES:
Print Collateral Design, Editorial Design, Look Book Design, Signage Design, Print Advertising, Merchandise Design, Stationery, Window Decals.

Our Pinterest board, Print Finishes might be useful if you need some inspiration.

 
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/ Digital

Our day-to-day lives can be pretty digitally focused, so it’s important that a design functions smoothly across all platforms - whether audiences use their mobile, tablet or desktop. Digital design gives us the opportunity to connect, inform, influence and entertain audiences, whilst complimenting the rest of a brands visual identity.

DIGITAL SERVICES: 
Web Design & Development, Ecommerce, Digital Marketing, Social Media Design & Curation.

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Browse our work


Browse our work

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Browse our work


Browse our work

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Read our latest blog


Read our latest blog

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Read our latest blog


Read our latest blog

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Get in touch


Get in touch

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Get in touch


Get in touch